Attracting and retaining talent has become a central concern in contemporary human resource management, particularly as organisations compete for employees with specialised knowledge, skills, and capabilities. Effective talent attraction extends beyond financial remuneration and increasingly depends on factors such as organisational reputation, opportunities for professional development, meaningful work, and the perceived quality of the employee experience. A strong employer value proposition can therefore enhance an organisation’s ability to attract candidates whose competencies and values align with its strategic objectives.

Talent retention is equally significant because persistent employee turnover can result in substantial recruitment costs, loss of organisational knowledge, and disruption to productivity. Research in human resource management suggests that employees are more likely to remain with organisations when they experience fair reward systems, supportive leadership, career progression, recognition, and a positive organisational culture. Opportunities for continuous learning and greater employee involvement can also strengthen commitment and engagement.