E-commerce Marketing (where is the E is a descriptor for Electronic) is a procedural trade on electronic platforms. But an extensive definition would be to account for eCommerce marketing as the procedural act of exchange (buying and selling) of products and services through electronic channels or online platforms. E-commerce marketing implements technologies like supply chain management, mobile commerce, electronic fund transfers, Internet marketing, inventory management systems, processing of online transactions, electronic data interchange (EDI), automated data collation systems, and electronic advertisement.

https://www.agilecrm.com/blog/11-best-practices-for-ecommerce-marketing-automation/