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Biggest Social Media Trends in 2023

Social Media competition is fierce. Help your company stand out by harnessing the biggest social media trends for 2023.

2023 trends for social media represented by logos including tiktok, facebook, twitter and instagram

Struggling to keep up with the latest social media trends? Trust us, you’re not alone. Social media is one of the fastest growing, rapidly changing industries in the world – with over 4.74 billion users, it caters to more than half the entire globe.

In 2022, social media usage grew by more than 190 million users, making it one of the biggest marketing opportunities for businesses worldwide. With the industry forecast to grow to 5.85 billion users by 2027, we know that if you’re not actively using social media in your marketing strategy, you should be – and you should start now.

In 2023, even the smallest company will benefit from a social media presence – simply put, it’s one of the best ways to make sure you’re consistently at the forefront of your customer’s minds. But with trends constantly changing, we know how difficult it is to keep up with the competition, which is why our team of researchers pulled together a list of the biggest social media trends to watch in 2023, to make sure that you don’t just keep up with the competition, but can get ahead.

Social media management tools like Planable can help you stay keep track of your posts, especially if you are active on multiple social media platforms. They let you plan and schedule your campaigns all in one place

Social Media Trends 2023

Your guide to the future of social marketing,commerce, and customer service.

A defining moment in business gives social media marketers the opportunity to cement their worth

Toward the end of last year, pandemic restrictions finally started easing up and markets were booming. As we lurch into 2023, things look much more delicate. A looming recession, mounting inflation, declining consumer spending, and workforce reductions across major business sectors have made things precarious for businesses of all sizes.

Despite this uncertainty, many social media marketers find themselves in a position of relative security—they’re getting larger slices of the overall marketing budget and more agency over their work. After more than a decade of growing pains, social media marketing has finally matured as a profession.

In 2023, successful social marketers will take the time and effort to carefully assess their opportunities, use a scalpel rather than a cleaver, and think about the long-term impact of their short-term actions. Those who do will cement their worth once and for all.

We hope our 2023 social media trends report serves you well in the midst of a defining year

The Ultimate guide to social media trends

Take your social media strategy to a new level in 2023 with these 10 social media trends.

Trend 1: Social commerce will continue to grow

Trend 2: Sustainability will become the norm

Trend 3: Authenticity will take over

Trend 4: TikTok SEO will dominate

Trend 5: Short-form video content will dominate

Trend 6: Closed captioning will be the standard for video content

Trend 7: Live shopping will grow

Trend 8: Using social media for customer service

Trend 9: Micro and nano-influencers will be favored over macro-influencers

Trend 10: Taking a creator-first approach to social media marketing

Ready to supercharge your success on social media in 2023?

The start of a New Year can only mean one thing: a stack of brand-new social media trends are coming your way.

As a brand or business, tapping into the power of social media marketing is non-negotiable. But as we head into 2023, posting without a plan isn’t going to help you hit the goals and milestones you’re working towards.

The solution? To keep your finger on the pulse and understand what it takes to design high-impact social media content.

Twitter, Meta and TikTok dominated 2022. What will the social media landscape look like in 2023?

More than most years, 2022 saw the social media landscape shifting in major ways. Northeastern experts say 2023 is primed for even more seismic changes. Photo Illustrations by Matthew Modoono/Northeastern University

The world of social media is always changing, and 2023 is likely going to see more change, especially after a year like 2022.

Social media is such an integral part of modern life that any change on a platform can be seismic, and this past year was defined by change. TikTok’s star continued to rise, Meta struggled to maintain relevance as Mark Zuckerberg committed to the Metaverse and Twitter imploded under Elon Musk.

Northeastern University experts say the social media landscape in 2023 will continue to be defined by these power players––but in ways that we might not expect.

TikTok remained one of the biggest social media successes of 2022 and will likely stay that way in 2023, says John Wihbey, associate professor of media innovation and technology at Northeastern. But factors on the world political stage could impact the platform, which is owned by Chinese company ByteDance. Congress is considering banning TikTok on U.S. government phones as part of its massive spending bill, and more than 15 states have banned the app on government-issued devices. As relations between the U.S. and China continue to evolve, the platform could face even more regulatory barriers.

Elon Musk’s X is throttling traffic to websites he dislikes

The site formerly known as Twitter added a five-second delay when a user clicked on a shortened link to the New York Times, Facebook and other sites Musk commonly attacks, a Washington Post analysis found

The company formerly known as Twitter has been slowing the speed with which users could access links to the New York Times, Facebook and other news organizations and online competitors, a move that appeared targeted at companies that have drawn the ire of owner Elon Musk.

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Users who clicked a link on Musk’s website, now called X, for one of the targeted websites were made to wait about five seconds before seeing the page, according to tests conducted Tuesday by The Washington Post.

The delayed websites included X’s online rivals Facebook, Instagram, Bluesky and Substack, as well as the Reuters wire service and the Times. All of them have previously been singled out by Musk for ridicule or attack.

On Tuesday afternoon, hours after this story was first published, X began reversing the throttling on some of the sites, dropping the delay times back to zero. It was unknown if all the throttled websites had normal service restored.

The delay affected the domain, a link-shortening service that X uses to process every link posted to the website. Traffic is routed through the domain, allowing X to track — and, in this case, throttle — activity to the target website, potentially taking away traffic and ad revenue from businesses Musk personally dislikes.

The Post’s analysis found that links to most other sites were unaffected — including those to The Washington Post, Fox News and social media services such as Mastodon and YouTube — with the shortened links being routed to their final destination in a second or less. A user first flagged the delays early Tuesday on the technology discussion forum Hacker News.

As seen in your feed: Shopping goes social, trending past US$1 trillion in annual sales

Propelled by social media influencers and digital-native consumers, social commerce is laying the groundwork for a broader shoppable media landscape.

The social media feed is the new storefront—and users are doing more than just window shopping. Deloitte Global predicts that the market for social commerce will surpass US$1 trillion globally in 2023 (figure 1).1 That’s assuming an approximate CAGR of 25%—not unreasonable considering past growth trends and the continued reliance on all things mobile and digital—driven by the purchases of the more than 2 billion people expected to shop on a social media platform in 2023.2

7 E-commerce trends to look out for in 2023

The e-commerce sector is expanding rapidly as the world shifts more and more toward a digital-first culture, driven by consumers’ rising need for convenience. Recent Statista reports support this upward growth trend as they reveal that global e-commerce sales will reach US $6.3 trillion in 2023.1

This increase creates a huge market for businesses that want to sell their products or services online. Traditional brick-and-mortar businesses are adapting quickly, building online stores for their products, while some retain their physical stores.

However, with the inrush of businesses online, it becomes more challenging to be found by customers. Innovative businesses must therefore understand key trends in e-commerce and leverage them to maintain visibility and boost sales.

This article reviews the global e-commerce market, providing insight into the key e-commerce trends for 2023.

Social Ecommerce in 2023: Role of Social Media

The surge in technological advancements has presented many advantages and disadvantages to the human population. Being glued to a screen for hours on end, a quick internet search becoming a rabbit hole, and sending us on a wild goose search is nothing new.

And, it goes without saying that most of us have not managed to escape the Bermuda triangle that is Social Media. You open your phone in the morning, watch that funny 30-second video that your friend sent you on Facebook, and the next thing you know it is 3 in the afternoon, and you have done nothing else.

Having said so, social media does have its merit. Your friend just started her lifelong dream of starting a small business, and even though she had no business connections to start with, her Instagram page was quick to get that 10,000 followers. Your artist friend has a profile with 1 million followers. All of these would not be possible without the sizable social media population. So, today we are going to set aside our prejudices against social media and look at one of its positive outcomes – Social eCommerce.

What is Social eCommerce?

Social eCommerce is defined as a subclass of eCommerce or electronic commerce that depends on social me. To be more precise, social eCommerce is simply the use of social media and networking in the context of digital commerce.

Simply put, Social eCommerce is when we use a social media platform to customize the shopping experience and make personalized recommendations and features. It combines the concepts of social media and shopping. So when you are browsing your favorite boutique profile on Instagram or buying that cute notebook from a Facebook page, you are essentially being a participant in Social eCommerce.

What Ecommerce Trends Should We Expect In 2025?

The eCommerce industry has experienced explosive growth in recent years, and this trend is set to continue well into the future. In 2020 alone, global eCommerce revenues reached an astounding $3.53 trillion and this number is expected to continue to grow in the coming years. With the industry constantly evolving, it’s important to stay on top of the latest trends to remain competitive. In this article, we’ll explore the top eCommerce trends that are expected to dominate the industry in 2025

As we look towards the future, it’s clear that staying on top of emerging trends will be crucial for success. Let’s take a look trends that are expected to make a significant impact in 2025 and beyond. From the rise of social commerce to the growing importance of sustainability, these trends have the potential to transform the industry and drive growth for businesses of all sizes.

17 Most Popular Social Media Platforms in 2023

Humans are social. It’s no wonder that we have harnessed the power of technology to progress our natural social inclinations with social media.

Some social media platforms come in and out of the spotlight; others are here to stay. Let’s look at the most popular social media platforms going into 2023.

Table of Contents

  1. Facebook (Meta)
  2. Youtube
  3. WhatsApp
  4. Instagram
  5. WeChat/Wexin
  6. TikTok
  7. Facebook Messenger
  8. Douyin
  9. QQ
  10. Sina Weibo
  11. Kuaishou
  12. Snapchat
  13. Telegram
  14. Pinterest
  15. Twitter
  16. Reddit
  17. Quora

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Best Social Media Platform to Make Money (2023 Guide)

Don’t Work Another Day is reader-supported. We may receive compensation from the products and services mentioned in this story, but the opinions are the author’s own.

Are you looking to make money through social media?

There are plenty of methods to make money from social media to earn passive income and reach your financial goals.

Whether you want to make $10 a day online, or $100 a day – social media can be a great tool to start making money.

In this post, I’ll explore the best social media platforms to make money, how to earn money with social media, which social media networks pay the most, and much more. Let’s get started!,Snapchat%20…%207%20Reddit%20…%208%20TikTok%20

Top Grossing Apps (2023)

As detailed in our app revenues market post, Apple’s App Store and the Google Play Store both earn a majority of revenue from games, accounting for 71 percent across both platforms.It shouldn’t be a surprise then that the majority of top grossing apps are games, especially as certain apps have found ways to avoid users paying for subscriptions on the platform.

For example, Netflix and Spotify have both removed the ability to subscribe in-app on iOS and Android. We estimate that Apple and Google missed out on $1.8 billion in 2020 from Netflix removing the ability to subscribe in-app.

In-app purchases are more of a difficult workaround, as users often make impulsive purchases. That means almost all games use Apple and Google’s payment solutions for in-app purchases.

In terms of countries, China, Japan and the US are the three largest spenders worldwide, in that order. Japan has the highest spending per capita, while China, due to the amount of mobile users, can often elevate a game to top grossing completely on its own.

An example of this would be Honor of Kings, which has consistently held a top three position in grossing for five years. The game is only available in China, and is a semi-port of the popular PC game League of Legends.

We have collected data and statistics on the top grossing apps. Read on below to find out more.

9 Unique Social Media App Ideas – Best Picks for 2023

Best social media app ideas

9 Social Media App Ideas That Will Inspire You

A well know fact is that social media runs the world. It can break or make the brand. If you’re looking to build a startup in the world of overcrowding social media apps, it can feel almost impossible to make it. Still, there are new successful social media startups every day.

You just have to follow a few rules, understand the market, and most important of all, find the right niche. In the first part of this article, you will find 9 different categories of social media apps.

We will explore the characteristics of each and everyone to help you decide which ones are best for you. After that, you’ll get insight into some cool features you can add to your app to make it more attractive and user-friendly. Let’s get your startup started!

Best Application Development Platforms

Application development platforms give developers a single environment that has all of the tools developers need to create software applications. Some platforms handle a variety of different application types (e.g., mobile, embedded, etc.) while others focus on a specific use case. Companies in need of a software application provide their developers with platforms like these to write, manage, and deploy applications. This process usually takes place entirely within a development or IT department but can occur throughout a small company or on an individual basis.

Application development platforms possess similar characteristics to integrated development environments (IDE), but they tend to be more robust in providing developers which a complete suite of development tools.

To qualify for inclusion in the Application Development Platforms category, a product must:

Provide software development capabilities through a text editor or a graphical user interface (GUI)

Expose a platform’s application programming interface (API) and allow for compiling, debugging, version control, platform-specific code suggestions, or code deployment

Possess front-end development tools for UI/UX creation, back-end development tools for data services, or both

Provide a software developer’s kit with additional tools for actions such as collaboration, debugging, or code analysis

Top 5 Best No-Code Development Platforms in 2023

What if you have an amazing idea for a software application that could potentially be a game-changer. But there’s one problem. You don’t have a background in traditional programming. It sounds like a dead end, right? Not with no-code development platforms.

No-code development platforms are the new kid on the block that’s revolutionizing the world of software development. They offer an intuitive drag-and-drop interface, pre-built templates, and automated workflows, enabling anyone to easily create and deploy software solutions. Yes, you heard that right. That’s anyone, regardless of their technical expertise.

What Is a No-Code Dev Platform?

A no-code development platform is a software tool that allows users to create and deploy applications without the requirement of writing any code. Such platforms are equipped with a visual interface and pre-built templates and components, that facilitate the creation of functional applications, primarily for the web or mobile devices. No-code platforms are purposefully designed to be accessible to users with limited technical knowledge, enabling them to create software solutions catering to their personal or business needs.

A low-code development platform is another software tool allowing users to create and deploy applications with minimal coding. Similar to no-code platforms, low-code platforms offer a visual interface and pre-built components to accelerate the app development process. However, low-code platforms typically provide more flexibility and customization options, allowing users with some technical knowledge to create more complex applications

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