The Global Knowledge Worker
TGKW Knowledge web 1-10-2022

CPG and FMCG – Challenges & Trends

Consumer Packaged Goods (CPG) is the most challenging industry where brands operate at a razor-thin margin. It is an industry where brands spend a great deal of money in marketing so hat they can convey their messages to the end consumer effectively. However, the traditional marketing techniques such as Print,…

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