A cogent argument to build capability to for risk assessment and management and mitigation

Sales risk refers to the uncertainty relating to the price and quantity of goods that are available for sale to consumers. Usually, sales risk may result in sales failures, and it can significantly affect the reported financial performance.

Protecting the business against the sales risk can help build resilience in a way that the sales team is able to counter the contributing risk factors. The sales team should be properly trained on how to identify, monitor, and control the risk factors of sales risks.

https://corporatefinanceinstitute.com/resources/knowledge/credit/sales-risk/