Views aren’t the only way to measure the performance of your videos. From CTR to pipeline, there are plenty of metrics you track to prove the ROI of your video program.

So you’ve created some videos. You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. That’s all terrific. But how do you know whether it’s, you know, working?If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer?

Analytics are a key component in any successful video marketing strategy.Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI).