A study sponsored by Prudential at the behest of The Economist. The main findings of the research are as follows:

  • Ample information does not necessarily lead to good health decisions.
  • Respondents are seeking more control over their physical as well as mental health.
  • Income levels do not dictate health and wellness optimism.
  • Low affordability limits people’s scope of action to live more healthily
  • Digital health technologies are popular but need to work harder for citizens

Prudential Insight Tackling the health protection gap Prudential is developing next-generation health and wealth solutions and delivering them through its OnePulse ecosystem, putting control of health and wealth in people’s hands. OnePulse is designed to address some of Asia’s biggest health and wealth challenges, at scale. It is part of Prudential’s broader strategy to make healthcare more afordable and accessible for everyone across Asia and Africa, by leveraging digital technologies and best-inclass partnerships

You can access the full copy of the report at the link below.