Since the start of Covid-19, the adoption of digital services has spiked, ranging from essential services such as communication and banking, to lifestyle needs such as online shopping and entertainment. Despite this, there is still a sizeable population that is digitally financially underserved in Asia. In fact, a report from Fintech and Digital Banking 2025 Backbase & IDC found that only 30% of APAC banking customers are active on digital banking channels.

Despite this, there is still a sizeable population that is digitally financially underserved in Asia. In fact, a report from Fintech and Digital Banking 2025 Backbase & IDC found that only 30% of APAC banking customers are active on digital banking channels.

 

Reaching underserved financial services customers in Asia (foolproof.co.uk)